INTRO
iCandy Media is a dynamic, multi-talented digital agency that produces videos, animations and websites and one of the few companies that provide a powerhouse of results from such a small group of talented designers.
Our recent project involved designing a comprehensive website experience as well as motion graphic animations, aimed at enhancing engagement and streamlining its offerings to its customers.
iCandy needed to showcase its many service offerings in a more fluid and engaging way. On their former website, the services were all bundled together and not segmented based on their respective needs, missing the mark on developing audiences that resonate with what iCandy offered.
PROJECT OBJECTIVES
I had the content from the previous website that I was able to digest and reconstitute to get to a clear design decision. Knowing where all the gaps were and how to purpose them into useful modules, I was able to take the content and dial it in more solidly, walking the fine line between superfluous content and purposeful design.
KEY FEATURES
The previous site only used static images, which provided an opportunity to introduce video features of their designs to gain consideration and highlight the great quality of their work. Users now can easily peruse and view key element of their designs in a new aspect that helps influence purchase decisions on their behalf.
IMPACT AND RESULTS
After the completion and launch of the website, iCandy saw a 30% lift in new clients requesting work and a 25% lift in existing clients needing updated assets, from direct marketing efforts before the paid ad strategy was implemented..