SYSTRAN by ChapsVision
I was a one man production team from motion and animation, to print collateral, trade show assets, product videos, explainers and even producing a live webinar.
Category:
Motion + Print
Author:
Michael Scott
Client:
SYSTRAN by ChapsVision
Location:
San Diego
Date:
Nov 2, 2023
I was initially brought onboard to perform CRO for their website to help them harness the traffic to their new offers.
I began by analyzing their existing website, breaking down what worked, what felt dated, and where clarity and hierarchy could be improved. My recommendations focused on modernizing the visual language, refining the user flow, and strengthening how their products were presented. During that process, they asked if I could help with a small project for their 50th anniversary—originally just a handful of static slides. That quickly evolved into a full cinematic anniversary piece, complete with motion graphics, VFX, curated footage, and a narrative structure that helped celebrate the company’s story in a far more meaningful way.
From motion graphics to even websites on Wordpress and microsites on Hubspot, I covered many bases at SYSTRAN.
The success of that project opened the door to a larger creative partnership. From there, I moved into producing product videos for their new software tools, handling the design, animation, and storytelling needed to explain features clearly. I also created print collateral for trade shows and conventions, ensuring their messaging stayed consistent across physical and digital touchpoints. Eventually, I produced a full webinar for them—supported by motion graphic promo packages for social media and direct email campaigns. My involvement spanned the entire spectrum of their creative output, helping unify their brand across platforms while giving them flexible, high-quality content whenever they needed it. My workflow began with the full Adobe Suite—Photoshop, After Effects, InDesign, Illustrator, and Premiere Pro—powering everything from visual exploration to animation and final delivery. As our collaboration grew, that foundation expanded into a complete redesign of their corporate website.
As a certified specialist in Google Ads Search, Display, Video, and Google Analytics, I helped reorganize their advertising structure.
I built the new version in WordPress, creating fresh site instances, shaping pages through multiple design iterations, and strengthening overall usability and visual clarity. I also encouraged the team to implement Google Tag Manager for deeper analytics, giving them clearer insight into visitor behavior and product engagement for the first time. I researched audiences, developed campaign strategies, refined bid strategies, and designed the creatives that powered each initiative. What began as design and motion work grew into a full-spectrum digital partnership—where creative, technology, and performance all worked together to elevate their brand and drive measurable results.
