Haven Lighting
Worked with Haven as the company's first dedicated creative focused on motion design and AI-driven content production, establishing the foundation for modern visual storytelling across the brand.
Category:
AI Animation/Motion Graphics
Author:
Michael Scott
Client:
Haven Lighting
Location:
Remote
Date:
Apr 20, 2026
With no existing workflows or creative pipeline in place, I developed scalable processes that transformed how marketing assets were conceived, produced, and delivered.
I transformed static 2D imagery into cinematic, emotionally driven experiences by combining AI-powered animation with motion design. This approach bridged the gap between concept and reality, allowing Haven's products to be showcased through authentic storytelling while seamlessly complementing photography and real-world installations.
From the ground up, I created production standards for motion graphics, video editing, AI-assisted content generation, prompt engineering, and static image enhancement, introducing new creative capabilities that significantly expanded the company's marketing output.
As Creative Lead, I directed projects from concept through final delivery, developing campaign ideas, art direction, storyboards, motion graphics, promotional videos, paid and organic advertising, graphic design, and print collateral. By combining cinematic storytelling with AI-assisted production, I transformed static imagery into emotionally engaging visual experiences that showcased Haven's products within authentic, real-world environments.
Beyond creative execution, I researched, evaluated, and implemented emerging AI technologies, building production-ready workflows that significantly reduced the need for traditional production expenses, including travel, lodging, location logistics, permits, equipment rentals, insurance, and large on-set crews.
As a result of my efforts, the efficiencies I introduced saved thousands of dollars and hundreds of man-hours while increasing creative flexibility, turnaround time, accelerating production timelines, and delivering premium-quality marketing content without the costs typically associated with commercial video production.
