INTRO
As a creative, I know how to walk the line between form and function. I like to try new ideas to practice learning how to better showcase products using trending techniques. Across industries from hospitality to financial to to retail, to pharmaceutical, I enjoy helping bring ideas to life.
I throrougly enjoy working in animation, gathering techniques and methods. I'm always interested to see how designers arrived at their decisions while tinkering around with the mechanics of their results. It really helps me develop my skillset as I grow into a more robust artist.
Bullet points
Building a library of design skills
Learning my software stack more closely
Staying on the edge of animation and motion design
I've worked for world-class brands with their already established rules and brand guidelines, and while it gave me a lane to work in, it gave me room for flexibility as well.
It taught me to respect standards, but also how to recognize when to use the latitude to make certain decisions and why, with respect to the brand identity.
KEY DEMOGRAPHICS
With the creative freedom to try different things, maintaining consistent brand messaging used to be a challenge for me, but working within these self-imposed frameworks, has given me structure and more dedication to my craft as a designer.
