THE Brief
Inspired by the passage of time, this concept project shows a father rewarding his son’s promotion in the family business with a luxury Rolex—symbolizing success, legacy, and the quiet passing of the torch to the heir apparent.
For all references, I used detailed, contextual prompts in Midjourney to generate the characters, iterating the process to get the best results, using a combination of Omni-Reference and Style References to achieve consistent character look and feel across shots.
WORKFLOW
Midjourney v7 for image generation
Runway Gen 4 Turbo for animating videos
Kling AI for animating the images
ChatGPT to assist prompt building and scriptwriting
ElevenLabs for the voice overs
Photoshop for image optimization/editing
Premiere Pro for scene/sequence editing
Starting with the wide shots of the tall buildings and the small figure that stands among them as he looks down at the bustling city below him, I wanted the time to be "golden hour, which casts a more dramatic, but majestic tone, full of natural lighting and contrast. The style is quiet luxury, achievement, & success.
Building The Look
The father’s look was developed by blending three reference images—one character-focused and two for style. While exploring retro-futuristic Van Life visuals, I combined vintage and refined aesthetics to create a dignified, well-dressed character. Using the script as a guide, I quickly dialed in the style frames, refining each shot based on its narrative cues.
Key Feedback
The results of the following iterations weren't as strong as the main one
that was selected. The prompt adherence was great, but when I slightly
increased the omni weight, I saw a slight drifting of the original look I liked,
so keeping the omni-reference at 100 helped greatly.
Animation Phase
With the images finalized, I used Runway Gen-6 Turbo and Kling AI to experiment with cinematic camera moves—wide shots, close-ups, dolly, POV, and tracking—creating dynamic scenes through their advanced prompt tools.
PROMPT
[ Photorealistic luxury wristwatch on a pedestal on a brown, mahogany desk,
in a penthouse setting. The camera performs a slow, cinematic arc move —
starting from a low front-left angle, gliding smoothly around the right side of
the watch. The movement is steady and precise, with subtle parallax shift on
the background. Depth of field remains shallow, keeping the focus locked on
the watch face and bezel. Light catches the edges of the sapphire glass and
polished metal as the camera shifts perspective. No abrupt cuts — just one
continuous, fluid motion. ]
Output Pipeline
The script was generated with ChatGPT, the final uploaded to ElevenLabs, I chose the appropriate voice, and tone, selected the background music with Upbeat.io, and after all the generated images were animated and finally locked, I used Premiere Pro to edit them all together for the final.
