Case Study: Rolex

01
RESPONSIBILITIES
AI Art Generation
AI Art Generation
Prompting
Prompting
Video Prompting
Prompting
Video Prompting
DELIVERABLES

:60 AI produced video

Cool Stuff

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THE Brief

To create a cinematic short illustrating a father rewarding his son’s promotion in the family business with a luxury Rolex using only AI tools. The watch symbolizes achievement, legacy, and the quiet passing of the torch to the next generation.

I developed a “quiet luxury” aesthetic — blending modern refinement with subtle retro influences. Golden hour lighting, dramatic architecture, and dignified character design conveyed themes of success and succession. Character consistency was achieved using Midjourney’s Omni-Reference and Style References, carefully tuned to maintain likeness across multiple shots.

WORKFLOW
Midjourney v7 – Character and scene generation
Runway Gen-4 Turbo + Kling AI – Cinematic animations
Blender – Custom 3D Rolex sequences for visual continuity
ChatGPT – Script and prompt development
Photoshop & After Effects – Image refinement and compositing
ElevenLabs – Voiceover production
Premiere Pro – Final edit and sequencing

The visuals of "golden hour, which casts a more dramatic, but majestic tone, is symbolic of the end of one era and the birth of a new one. The style is quiet luxury, achievement, & success.

Building The Look

The father’s look was developed by blending three reference images—one character-focused and two for style. I combined vintage and refined aesthetics to create a dignified, well-dressed character. Using the script as a guide, I quickly dialed in the style frames, refining each shot based on its narrative cues.

Key Feedback
The results of the following iterations weren't as strong as the main one
that was selected. The prompt adherence was great, but when I slightly
increased the omni weight, I saw a slight drifting of the original look I liked,
so keeping the omni-reference at 100 helped greatly.
The results of the following iterations weren't as strong as the main one
that was selected. The prompt adherence was great, but when I slightly increased the omni weight,
I saw a slight drifting of the original
look I liked, so keeping the omni-reference at 100 helped greatly.
Animation Phase

I refined character design through precise AI controls, built script-driven style frames, and combined cinematic camera work with custom 3D elements to create a cohesive, emotionally resonant visual narrative.

PROMPT
[ Photorealistic luxury wristwatch on a pedestal on a brown, mahogany desk,
in a penthouse setting. The camera performs a slow, cinematic arc move —
starting from a low front-left angle, gliding smoothly around the right side of
the watch. The movement is steady and precise, with subtle parallax shift on
the background. Depth of field remains shallow, keeping the focus locked on
the watch face and bezel. Light catches the edges of the sapphire glass and
polished metal as the camera shifts perspective. No abrupt cuts — just one
continuous, fluid motion. ]
[ Photorealistic luxury wristwatch on a pedestal on a brown, mahogany desk,
in a penthouse setting. The camera performs a slow, cinematic arc move —
starting from a low front-left angle, gliding smoothly around the right side of the watch. The movement is steady and precise, with subtle parallax shift on the background. Depth of field remains shallow, keeping the focus locked on the watch face and bezel. Light catches the edges of the sapphire glass and polished metal as the camera shifts perspective. No abrupt cuts — just one continuous, fluid motion. ]
PROMPT
The prompts for Midjourney to generate photorealistically accurate
Rolex images, while impressive, wasn't the right look for continuity's
sakes, so I went ahead and used the scenes for reference then recreated
and animated the look and feel of those scenes in Blender, making the
story more cohesive.
The prompts for Midjourney to generate photorealistically accurate
Rolex images, while impressive, wasn't the right look, so, for continuity's
sake, I went ahead and used the scenes for reference then recreated
and animated the look and feel of those scenes in Blender, making the
story more cohesive.
The prompts for Midjourney to generate photorealistically accurate
Rolex images, while impressive, wasn't the right look so, for continuity's sake,
I went ahead and used the scenes for reference then recreated and animated the look and feel of those scenes in Blender, making the story more cohesive.
Output Pipeline

A polished short that merges AI-generated visuals, animation, and traditional 3D workflows — demonstrating how emerging tools can tell emotionally resonant stories with cinematic polish.